It’s not a simple task: making a good briefing. The result of a poor briefing is (in the best case) lots of lost time. But it can get worse. It could even be that the research does not give you the right results. And you end up making bad decisions. This can be prevented! If making a briefing isn’t something you do daily the following tips will help you get the most out of (quantitative) research.
2. Who is going to work with the results
That often determines the approach and presentation of the results. Consider, for example, the management team who wants to see conclusions to base their decision on, the innovation team that needs research results in details to include or exclude in their final design.
In addition, there are specific factors that play a role in a research that will be used for PR purposes. CG knows how to get to a study that is well substantiated and leads to a strong press release. Consider the size and composition of the sample, objective research question and the translation into catchy headlines. Make it so your PR research will be taken seriously and picked up by the press.
4. What can, and do you want to do yourself
Do you enjoy creating a survey yourself, but hate working with SPSS or Excel? Indicate what parts of the work you prefer to do yourself and what we can do for you. For example, you can first only ask to deliver the plain data and then decide to get the research report delivered as well.
Do you need a briefing form?
Recently we made an easy to use briefing form for Riedel (producer of, among others, Appelsientje, Coolbest and Taksi).
Do you find it useful to compile your own briefing form with us? Let us know. We are happy to help you with it.
Tips & Tricks