Research an Danish store concept while using French participants in the Netherlands? CG can do it all
Our clients question: would a Danish brand, currently located in Utrecht, also be successful in France? How better to put this question to the test by letting the French consumers experience the store in Utrecht themselves?
CG arranged the entire project: from recruiting French respondents, arranging their trip by train and their stay in Utrecht to a French-speaking moderator. To make sure every detail was captured we had a French-English interpreter and a note taker that took notes in English.
After fieldwork of 2 days and a budget of 14.000 euro our client now knows the opinion of the French customers and if this new branch is viable.
Are you also wondering if your brand can conquer the world? Contact Jolanda Slim by calling +31(0)228 563954 or mailing to firstname.lastname@example.org and find out what your range of possibilities are.