The power of our recruitment and selection
15 years of hard work
Over the last 15 year our panel has grown by the help of our involved panel members. In earlier days primarily by word of mouth but nowadays exceedingly by social media. We invite our panel member to reach out to their own networks, so we can reach even more enthusiastic participants. During the last 15 years we also merged with panels like the RVR-panel, the YoungWorks youth panel and the Van Hellemond&Co panel. Thus creating a diverse and involved community of 80.000 panel members!
A rich and divers panel
Our panel is suitable for all kinds of research, qualitative focus groups, online questionnaires, large scale tasttests or online communities, not a problem for the CG penal.
Because our panel is used for multiple research methods we’ve come to know a lot about our panel member. Besides the standard socio-demographic data we also know a lot of details about our panels consumer behaviour. With this rich background we can easily focus on you target audience.
Treasure our panel
We at CG treasure our panel. We are ISO certified for out panel management and we constantly monitor our panel member based on satisfaction rates. Not only do we we encourage them to provide us with feedback and points of improvement, our panel managers work tirelessly on expanding our current panel. Besides selecting research participants from our own database we excel at recruiting participants through social media campaigns, street recruitment and from client lists.
Quality and hallmarks
Our three ISO certifications (for panel management, the quantitative and the qualitative research process), the research hallmark and our membership of the MOA, FairData and Esomar testify to our optimized process and rigorous quality procedures.
Our own extensive panel
ISO 20252 certified for the qualitative research process
ISO 20252 certified for the quantitative research process
ISO 26362 certified for panel management
Member of MOA FairData
Member of Esomar International Research